從傳統的寵物食品、用品、醫療等細分領(lǐng)域，到引領(lǐng)風(fēng)尚的寵物相親、美容護理、異寵飼養等新興趨勢，中國寵物經(jīng)濟展現出前所未有的活力與潛力。2023年，中國城鎮貓狗市場(chǎng)的消費規模達到2793億元人民幣。是什么因素驅動(dòng)著(zhù)中國寵物經(jīng)濟的繁榮發(fā)展？外資企業(yè)又如何進(jìn)行戰略布局以贏(yíng)得市場(chǎng)“寵”愛(ài)？跟隨中國外文局美洲傳播中心外籍主持人小白，一起探訪(fǎng)亞洲寵物展覽會(huì )和皇家寵物食品工廠(chǎng)，尋找答案吧！

China's pet economy is showing unprecedented vitality. In 2023, the country's urban pet cat and dog market reached $39.2 billion. What is driving the continued boom in China's pet economy? And how can foreign companies capture Chinese consumers'hearts? In this episode, Sinologist Elsbeth van Paridon, also an editor with CICG Americas, heads to Shanghai to explore the Pet Fair Asia and Royal Canin's factory to find answers.